AdBrite Graphical Ads Now Use CPC

To respond the economic crisis and the frozen growth of online advertising, AdBrite who represent more than 85,000 websites recently announced that their graphical ads now opting cost-per-click (CPC) pricing instead of the previous click-per-impression (CPM) based. Previously advertisers who pay for CPM based ads assume the full risk of impressions that may never convert into click or sales. But with this change advertisers can lower their risk by paying only when a banner is clicked.

Basically this new system will allow advertisers to set the CPC bid, daily budget and targeting criteria. The minimum bid allowed is 20-cents per click. The higher you bid, the higher the likelihood that your ad will win the auction and be displayed on the sites you want. In addition to advertiser benefits, CPC pricing rewards AdBrite’s high-quality publishers by compensating them for full benefit of their contributions to each advertisers. With this, AdBrite publishers will se a significant increase in their revenue.

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